W 012: The Guy Who Spent $15MIllion on Marketing Tests-Ryan Deiss

Ryan Deiss- Digital Marketer

Marketing is not always easy! But shortly after I recorded this session, I sat at my desk for 40 minutes thinking about my marketing plan. Learning all the aspects of Marketing is tough -I admit it! But really listen closely to this Interview with Ryan Deiss. First and Foremost he is Great Father and Husband, while simultaneously being one of the Top Online Marketers who has personally invested over $15,000,000.00 in Marketing Tests. So he knows a thing or two about what works and what doesn’t Work.

Ryan Deiss











Ryan is a ten-year internet marketing veteran who’s career to off all because of a girl……Imagine That …Funny what Love Makes us do


His career as a marketer began while he was in college studying to earn a finance degree from UT Austin. While attending college in 2000, Ryan met a girl and decided he wanted to marry her. He couldn’t afford the ring so he started tinkering and building and e-mail list to generate just enough revenue to cover the monthly payment on the ring he picked out.


In this session, Ryan and I talk about how in the Information Product Selling Area, product launches aren’t doing as well as they once did because people don’t want to make a big capital investment of $2,000.00 to learn something. People are still spending money but they will do a few dollars at a time with a $7.00 dollar spend.

Ryan has really mastered the mindset of the consumer and clearly tests each and every possible option when it comes to Conversions.

More Specifically, You’ll Hear About:

  • Why People will continue to spend money on the “Little Things vs The Big Things”
  • The Future of The Internet
  • How Ryan recognizes trends and opportunities within different Industries
  • From Selling Chemicals and Cleaners To Information Products
  • Hanging out with really Smart People
  • Channel consolidation
  • Ryan’s favorite book- The Consumption Economy
  • Retail consolidation
  • The Power of Live Events
  • E-Mail Marketing and Autoresponders
  • Plus a Ton More!


Right click here to download the mp3 file to your desktop.




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Click Here to Download the Transcript for Session 12 (PDF)




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